Hy Lạp tăng cường quan hệ du lịch với Ý bằng cách công bố chiến dịch điểm đến mạnh mẽ tại Triển lãm du lịch có ảnh hưởng của Ancona

Thứ ba, tháng 4 15, 2025

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GNTO Italy Showcases Greece’s Hidden Gems at Travel Open Day in Ancona

In a strategic effort to spotlight the rich diversity and authentic charm of Greece, the Hellenic National Tourism Organization’s (GNTO) Italy office took part in the Travel Open Day held in Ancona on April 10, 2024. The event, known for its high-level organization and strong industry turnout, brought together key players from Italian tour operators and maritime companies.

Ancona, a crucial gateway for Greek tourism, maintains daily ferry connections to multiple Greek destinations, reinforcing cross-border travel and boosting tourism flow between the two nations. Its importance made it a prime location for Greece to deepen its promotional efforts in the Italian market.

Ms. Kyriaki Boulasidou, Head of the GNTO Foreign Service in Italy, led the presentation, drawing significant interest from travel agencies and tourism professionals. Her address focused on unveiling Greece’s lesser-known destinations—areas that showcase the country’s true character beyond the typical hotspots. The presentation aimed to inspire even seasoned professionals familiar with Greek travel to explore and promote new regions across the country.

The event also featured a series of B2B meetings with travel agencies from Ancona and nearby regions. These discussions helped reinforce existing partnerships while opening the door to new opportunities for collaboration. With sustained interest from the Italian market and growing demand for authentic experiences, GNTO’s active engagement in events like these reflects Greece’s commitment to diversifying its tourism offering and expanding its reach across Europe.